Cleek has moved to http://cleek.lunarpages.com/blogs/.
Update your treasure maps accordingly.

Wednesday, September 08, 2004

Real life becomes slow and boring

MSNBC asks: What's to blame for the rise in ADHD? On the way to answering that question, they mention something that's both obvious and interesting:

    "Children's programmers use a technique called the 'orienting reflex,' known as OR, to capture and keep a child's attention. OR works in this way: If we see or hear something the brain doesn't recognize as the correct sequence or a typical life event - such as a dancing alphabet or quick zooms and pans, we focus on it until the brain recognizes that it doesn't pose a threat. The problem with watching too many programs that rely on OR is that real life becomes slow and boring by comparison."


atrav├ęs de minha esposa encantadora.

All images Copyright 2004-2005, cleek.